Industry guru, Rob Hirschfeld takes us through the future of data center automation and the importance of leveraging existing infrastructure.

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Rob Hirschfeld is the Founder and CEO of RackN. Rob has a background in Scale Computing, Mechanical and Systems Engineering and specializes in large scale complex systems that are integrated with the physical environment. He is able to break long range technical vision into meaningful tactical steps. Rob has executive experience at both start-ups and big companies where he is a strong advocate for Lean/Agile processes.